Aditya Birla Group has appointed a previous Tata Group executive, Deep Thomas, as its chief analytics and data officer to make a team-wide user database that might underpin the branched out sales strategy and products of the conglomerate. Thomas is the 2nd top-deck appoint in the past one month at the Aditya Birla Group. D Shivakumar, Chairman of PepsiCo India, will soon connect the Group as head of business development and strategy to substitute Saurabh Agrawal, who left the company earlier this year to join Tata as chief financial officer.
“There is a big quantity of information we are talking of in garments, telecom, financial services, and retail businesses,” claimed Director of Group Human Resources at Aditya Birla Group, Santrupt Misra, to the media in an interview. “Given that type of information on users, it is significant that we gather insights on that information to arrange offerings and solutions to up-sell and cross-sell. There are wonderful chances.” Last week, Thomas joined the Kumar Mangalam Birla-controlled mobile telephony to cement group and will arrange his own group that might work on medium-term, short-term, and long-term targets. He will also operate with the teams for data analytics at firms all over the group.
“Thomas will seek first what all the commerce is operating on, what are the white spaces obtainable that no one is operating on, and what are the overseen chances. He will then devise the plan on what requires to be carried out,” Misra claimed. Thomas was the initial CEO of Tata Insights and Quants, the Big Data venture of the group, for around 3 Years prior to joining the Aditya Birla Group. He was responsible for allowing user-centricity all over its firms via advanced analytics products and services, incorporated with a group-wide Coalition Loyalty Program and an intelligent marketing database. His team had data researchers from Accenture, General Electric, Dunnhumby, FICO, American Express, and Target.
“I can picture a mature group such as Aditya Birla, with its variety of businesses all over consumer, financial, and telecom sectors, might find it very important to use the rich information they have,” claimed Partner at Heidrick & Struggles, Venkat Shastry, to the media in an interview.