Harman has selected Auto Sonics and BrightStar as latest nationwide distributors for its product series all over the nation. The pair will deal out the car audio and consumer products of the company in the country.
The Samsung-possessed company also declared that BrightStar might be the exclusive distributor of the company in India for Harman Kardon, AKG, and JBL brands. BrightStar will work together with offline and online retailers and distributors all over the country to provide the newest portfolio of Multimedia and Home audio. Autosonics will distribute and market the aftermarket branded car audio goods under the JBL Selenium, JBL, and Infinity brands.
Harman also declared the selection of Sumit Chauhan as the lead of its lifestyle audio commerce in the nation. A business veteran with more than 2 Decades of relationships and experience in both B2B and B2C businesses, Chauhan was previously managing automotive services business of Harman all over the world.
“India is a planned growth market for the company and with the latest statements, we are increasing up on our commitment 2x to expand and grow our trade all over the country via sturdy distribution associates. This is possible with the selection of Sumit Chauhan as business head,” claimed country manager of Harman India, Pradeep Chaudhry, to the media in an interview.
He further added to his statement, “Users in India need the newest technology in Wireless/Bluetooth audio and Harman is an international player in this segment with the best sound experience and design. We are eager to extend our contact in India with our latest associates so that more users can take pleasure in the extraordinary sound that exceptional audio brands provide.”
Lately, Harman Kardon declared a speaker powered by Microsoft Cortana, the personal assistant of the tech major Microsoft. The speaker is dubbed as Invoke. The new Harman Kardon Invoke coupled with Cortana unswervingly targets at the likes of Google Home, which arrives with Google Assistant, and Amazon Echo, which is fueled by Alexa.
In 2016, Samsung purchased Harman International Industries for almost $112.00 for each share in cash or a whole equity worth of almost $8 Billion.