Snapchat, the well-known photo-sharing platform, is expected to shift into scripted content via its shows by the end of 2017. A report in the Variety this week cited Nick Bell, head of content of Snapchat, as claiming that the firm was not assisting to put a stake into the heart of conventional broadcasters.
“As an alternative, it can assist boost them,” Bell claimed to the media in an interview. He further added that smartphone was the most corresponding thing to TV that has been in existence for a long time. He verified that the app was not a TV murderer. “We are actually capturing the users who are not almost certainly using TV at the same pace and rate of commitment that they were once,” Bell was mentioned as saying this to the media at a conference.
As per Bell, “The Voice,” an outcome of Snapchat Show, assisted to drive the NBC viewer numbers of the program. He said that his aim was to turn a handset into the remote control for your usage of the TV. Presently, Snapchat is depending on its associated to capitalize video content more willingly than funding on its own.
“We are still in premature stages, and that surely goes well for the upcoming time,” Bell claimed in his statement while addressing to the media. “Further than setting off television, Snapchat might also fit into the film bionetwork, specifically with regard to studio franchises and tentpoles,” he further added.
In addition to this, Snapchat is anticipated to go beyond Facebook in the U.S. for the first time. This is due to the fact that the consumer growth of Facebook is slowing amid adults and teens. Snapchat is predicted to overtake both Facebook and Instagram in terms of entire users aged between 12 and 17 as well 18 and 24 for the first time this year. This will shoot up share of Snapchat for the U.S. social network consumers to 40.8%. This data was given by two sources to the media in an interview. The data was given by them at a sole condition of being unnamed.