It can be difficult to grab the attention of a consumer when there are so many different products on the shelves. However, there are certain techniques that make a product stand out. A consumer notices packaging before anything else, and there are ways to freshen it up and make it appealing to potential buyers. Here are a few things to keep in mind when deciding how to craft packaging and labels.
Appeal to the Senses
One thing that plastic bottle packaging suppliers know is that people are driven by sensory observations. A colorful design stands out next to a duller one. A design with texture provides more interest than a flat one. The overall message can be fairly simple as long as it encompasses the essence of whatever product is being sold.
Appeal to the Target Audience
It is important to know who the product is designed for. A child probably wouldn’t be interested in elegant or boring designs, just as an adult probably wouldn’t go for products that involve cartoon animals and silly catchphrases. Having a good idea of who might be buying the product will help in creating a design that caters to a particular audience.
Show Off Unique Assets
When consumers are out looking for products, they sometimes look for certain nutritional differences. If a product is sugar-free, organic, or low-fat, it should be clearly stated on the label. Anything interesting about the brand itself or the type of packaging can also be included on the label to spark interest in potential consumers.
How an item is displayed to the public is just as important as the quality of the product itself. If the packaging is unclearly labeled or unappealing it can turn away customers. In a sea of similar wares, packaging must be made to stand out and effectively catch the consumer’s attention.